Tour any home. List yours.
Skip the bundle.

Real estate, à la carte: book a licensed agent for a single home tour with no representation agreement, or list your home and let buyers schedule showings online, hosted by you or by an agent. Only the services you need, nothing you don't.

Get Your Booking LinkFor Agents
List and book showings online
NAR settlement compliant
Live virtual or in-person

One size fits none.

Factour doesn't tell you which real estate services you should use or who you should hire. It gives you the menu: single tours with licensed agents, owner-listed homes, showings booked online, and nothing bundled in that you didn't ask for.

Live

Showing scheduling for owner-sellers

Free. Available now. A booking link that manages your showings wherever you advertise.

Get Your Booking Link
Recruiting

Agent-hosted tours and live virtual showings

Launching soon. We are onboarding licensed agents now. Set your own fee, get paid per showing, no representation agreement required.

Apply to be a founding agent
Coming

Offer preparation and negotiation

Coming.

Selling it yourself? Good. We're not here to talk you out of it.

Factour Showings is a free booking link for your for sale by owner home. Put it in your Zillow listing, your Facebook Marketplace post, your Craigslist ad, and on your yard sign. Buyers pick a time online, you confirm with one click, and Factour handles confirmations and reminders. No phone tag. No listing agreement. No commission.

Every booking comes from a phone and card verified buyer, so you know who is walking through your door. Want more assurance? Require government ID on your listing with one setting.

Print your free QR yard sign and every drive-by becomes a booked showing.

Create Your Booking Link
Zzillow.com

For Sale By Owner

4 bd / 2 ba — $389,000

Book a showing: factour.com/s/oak-stBook
fFacebook Marketplace

Home for Sale

3 bd / 2 ba — Motivated seller

Schedule online: factour.com/s/oak-stBook

Yard Sign (printable)

Scan to book a showing

factour.com/s/oak-st

When you want an agent for one showing, one open house, or one offer, they will be on the menu too. Hire them for exactly that.

Benefits

Tour Any Home, Any Way You Want

Virtual showings from anywhere. In-person tours on your schedule. One platform, one transparent price, zero long-term commitment.

Virtual Showings

See any listed home live on video with a licensed local agent, from your couch, your office, or across the country.

On-Demand Access

Post a request and receive agent proposals within hours, for a virtual showing today or an in-person tour this weekend.

Transparent Pricing

Agent compensation is transparent and negotiable upfront

Secure Payments

Pay securely after your tour, virtual or in-person, through Stripe. Factour never stores your card details.

Open Marketplace

Choose agents based on profiles, reviews, prices, and availability

Reduce What You Pay

Traditional buyer's agent commissions average 2–3% of the purchase price. On a $350,000 home, that's up to $10,500. A Factour tour, virtual or in-person, is priced by the agent, starting at whatever they charge for a single showing.

No Commitment

Each tour, virtual or in-person, is a standalone transaction. No buyer representation agreement required before you tour. No obligation after.

Process

How It Works

List your home, get your booking link, and let buyers schedule showings on their own. No phone tag, no listing agent, no commission.

1

Create your listing and set your availability

Add photos, details, and the times you can show. Takes a few minutes.

2

Get your booking link and QR yard sign

One link works everywhere you advertise. Print the yard sign for free from your dashboard.

3

Paste it everywhere

Zillow, Facebook Marketplace, Craigslist, your yard sign. Every place you post now takes online bookings.

4

Confirm with one click

Buyers pick a time, you approve, Factour sends confirmations and reminders to both sides.

For Licensed Agents

Be a founding agent in your market.

Factour is onboarding licensed agents now, ahead of launching agent-hosted tours and live virtual showings market by market. Founding agents get first access to buyer demand as it builds, set their own fee per showing, and pay no monthly fee.

Owner-listed homes are already coming onto the platform. Those are showings buyers will want, and founding agents get them first. We launch agent tours market by market as enough agents join. Founding agents hear first.

Apply to be a founding agentAgent & broker overview →
  • Set your own fee for every showing, virtual or in-person
  • No representation agreement required — each showing is a standalone engagement
  • Automatic Stripe payout after every completed showing
  • First access to owner-listed inventory in your market

Factour Listings

Sell It Yourself. Show It Your Way.

Selling for sale by owner means keeping the commission. Factour Listings makes the rest easier. Create your listing in minutes, then choose how buyers see it: host showings yourself with bookings scheduled and confirmed through Factour, or let a licensed local agent conduct tours at a flat fee the buyer pays. Every showing is booked, confirmed, and reminded through one platform. Open to any seller or landlord, built for owners selling without an agent.

List Your HomeBrowse Listings

List in Minutes

Create your for sale by owner listing with up to 25 photos, full property details, and your asking price. No agent required to post, no commission owed to Factour on your sale.

Showings, Booked Your Way

Offer free owner-hosted showings, licensed agent tours, or both. Buyers book online, you confirm with one click, and Factour handles scheduling, confirmations, and reminders.

You Stay in Control

No listing agreement, no exclusivity, no obligation. Set your own availability, welcome buyer's agents or not, and edit or remove your listing anytime.

Support

Frequently Asked Questions

Is Factour a real estate brokerage?+
No. Factour is a marketplace, not a brokerage. It connects property owners with buyers for showings and, when they become available, connects buyers with licensed agents for tours. Factour does not provide brokerage services, does not represent buyers or sellers in any transaction, and is not a party to any contract between consumers and agents.
Do I have to list on Factour to use the booking link?+
No. The booking link works wherever you advertise your home. Put it in your Zillow listing, your Facebook Marketplace post, your Craigslist ad, and your yard sign. Buyers book directly through Factour regardless of where they find the link.
How are buyers verified?+
Every buyer confirms a phone number via SMS and puts a payment card on file before booking. The card is not charged for owner-hosted showings; it is on file as identity assurance. Sellers can also require government ID verification per listing, which adds a liveness-checked document step before the booking confirms.
What does the yard sign cost?+
Nothing. Generate and print your QR yard sign free from your listing dashboard. It encodes your booking link so every drive-by can become a booked showing.
When will agent tours be available?+
Agent-hosted tours and virtual showings launch market by market as enough licensed agents join. Agents can apply now to be founding agents and get first access to buyer demand as it builds.
Can I list my home for sale by owner on Factour?+
Yes. Factour Listings is open to any owner selling or renting a property, and it is built with for sale by owner sellers in mind. Create a Seller/Landlord account, add your property details and up to 25 photos, and your FSBO listing is live with its own page and built-in online showing booking. There is currently no charge to list.
What does it cost to list a home on Factour?+
There is currently no charge to create or publish a listing, and owner-hosted showings are free to book for both sides. Factour earns its fee when a buyer books a licensed agent tour. If listing pricing ever changes, active listings will be notified in advance.
Is booking a showing on Factour really free?+
Owner-hosted showings are free for both the buyer and the owner. Licensed agent tours are paid by the buyer at the agent's flat fee plus the platform fee.
How do showings work for FSBO listings on Factour?+
You choose. Offer free owner-hosted showings, where buyers book a time online and you confirm with one click, or licensed agent tours, where a local agent conducts the showing, virtual or in-person, at a flat fee the buyer pays. You can offer both and let each buyer decide. Factour handles the booking, confirmations, and reminders either way.
What is an owner-hosted showing on Factour?+
An owner-hosted showing is a free showing conducted by the property owner rather than a licensed agent. Buyers book a time from the owner's availability, the owner confirms, and both parties receive confirmation and reminders through Factour. There is no fee to the buyer, no fee to the owner, and no representation agreement.
How is Factour different from a traditional brokerage or Zillow?+
Traditional real estate bundles everything into full-service representation paid by commission. Portals like Zillow route you to that same bundle. Factour unbundles it. You can book a licensed agent for a single tour with no representation agreement, list your home yourself, offer owner-hosted showings, or combine them. Factour takes no position on which services you should use. It makes each one available on its own, so you pay only for what you actually need.
Do I need to sign a buyer's agreement to use Factour?+
No long-term buyer representation agreement is required to book a tour on Factour. When you accept an agent's proposal, a written agreement is formed for that specific tour only, scoped to one property and one appointment.
Are any agents or brokers given priority?+
No. Factour is an open marketplace. No agent or broker pays for priority placement or featured positioning. Every agent competes on merit.
Is Factour compliant with the 2024 NAR settlement?+
Factour is designed to operate within the framework established by the NAR settlement. Every paid tour booking creates a written agreement between the consumer and agent, scoped to a single tour, with compensation stated upfront and acknowledged as negotiable. For the full analysis, see factour.com/compliance.
What is a virtual showing on Factour?+
A virtual showing on Factour is a live, real-time video tour conducted by a licensed local agent who is physically present at the property. You can ask questions, request a closer look at any feature, and experience the home as if you were there in person. Agent pricing and platform fees apply the same way as in-person tours.
How does a virtual showing work on Factour?+
Post a request, review agent proposals, and accept the one that works for you. Once confirmed, you receive a private video meeting link. At the scheduled time, your agent joins from inside the property and conducts a live walkthrough. The session is private and scoped to your confirmed appointment.
Can I book a virtual showing for a property in another city?+
Yes. Virtual showings are specifically designed for buyers who want to tour a property before traveling. Post your tour request with the property address; licensed agents in that local market will submit proposals. You receive a live walkthrough by video from wherever you are.
Are there any fees charged to consumers?+
Yes. Consumers are charged a Tour Request Fee of 10% of the agent's tour fee. For example, if an agent charges $100, the consumer pays $110 total. There are no subscription fees or membership fees, and no charge until after the tour is complete.
Is there a fee if a tour needs to be rescheduled?+
If you reschedule with the same agent at the same price, no fee applies. This covers both virtual and in-person tours, and switching between the two formats with the same agent and price is also treated as a reschedule.
Is there a cancellation charge or fee?+
If you cancel more than two hours before the scheduled tour time, no fee is charged. If you cancel within two hours, the full tour fee applies. If the agent cancels at any time, no fee is charged to you.
Secure Payments
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All payment information is securely processed and stored by Stripe. Factour never stores your credit card details.

Selling or renting your home?

Get your free booking link in minutes. Buyers schedule showings online. No listing agent, no commission.

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Licensed agent? Join now.

Apply to be a founding agent in your market. First access to buyer demand, no monthly fee, you set your own rate.

Apply as Founding Agent