Insights
Thoughts on real estate, transparency, and the future of property tours.
Real estate compensation law requires payments to flow through a licensed broker. Factour was built around that requirement from day one, and here is exactly what that looks like in practice.
Agents show homes for free and get paid only if a deal closes, but not every showing leads to a transaction. Here's why per-tour compensation is a fair, practical, and long-overdue alternative.
Real estate doesn't have to be all-or-nothing. Factour lets buyers pay only for the services they need, starting with the property tour, so you can save money, use specialists, and stay in control of your transaction.
Virtual home showings with a licensed agent aren't just for relocating buyers. Discover every type of buyer, investor, and renter who benefits, and why paying per tour makes more sense than ever.
A detailed look at how Factour's platform is designed to operate within the NAR settlement requirements, including written agreements, fee disclosure, and negotiability.
Real estate is complicated. A property tour doesn't have to be. Factour exists because the industry changed, and buyers and agents deserved a tool that changed with it.